Powerboat P1 Partnerships This Season

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By: Roy Mantle | APBA Guest Reporter | Jun 22, 2024

Photo: Dana Potts

Powerboat P1 recently unveiled an array of sponsors and partners for this season. It features a mix of existing and new sponsors across a wide variety of industries – from energy drinks to insurance, from tourist destinations to trailers.

Last year it was announced that Monster Energy had become the Official Energy Drink of Powerboat P1 in a multi-year deal that sees the brand become the exclusive energy drink of the APBA National Championship, jointly promoted by P1 and Race World Offshore, the UIM Class 1 World Championship and the P1 AquaX USA National Championship. With the agreement now in its second year, Monster Energy receives extensive signage opportunities on race weekends across the season, together with sampling opportunities within all P1 and RWO event areas and at boat parades, VIP hospitality and exposure through P1’s national TV broadcast deals with Bally Sports Regional Sports Networks. As part of the agreement, it continues to be the title sponsor of the St. Pete Powerboat Grand Prix, which this year moves to the end of the season.

Premium lifestyle vodka brand Good Boy Vodka, founded by Class 1 racer Alex Pratt in 2020, has embarked on the third year of its exclusive partnership with P1 that brings together two of Alex’s great loves – business and powerboats – in a three-year sponsorship deal. As the Official Vodka of P1 Offshore racing, the brand receives significant branding and sampling opportunities at race events and the two partners actively cross-promote on social and digital platforms. P1 works closely with Alex and his team to help him meet his primary business objective of growing Good Boy Vodka across the nation as well as supporting his work with The Good Boy Foundation charity.

The XINSURANCE name is now a very familiar one in the powerboat racing world and the leading insurance broker is again sponsoring Powerboat P1 this season.. Established some 40 years ago in Sandy, Utah and regarded as an industry innovator offering customized speciality liability insurance for businesses and individuals, XINSURANCE is an Official Partner and its President & CEO, Rick J. Lindsey is keen to help build, showcase and highlight the excitement of P1 Offshore racing and marine motorsports.

Mercury Racing and Powerboat P1 have had a close relationship since 2017, and last season the Wisconsin-based marine engine manufacturer celebrated its 50th anniversary by sponsoring the Mercury Racing MidWest Challenge promoted by P1. Earlier this year, P1 announced the renewal and expansion of its partnership with Mercury Racing that sees the leading global provider of high-performance marine propulsion systems continue as the Official Engine of the UIM Class 1 World Championship and Powerboat P1 racing.

Powerboat P1 recently released details of a significant sponsorship deal with Experience Kissimmee, the official tourist authority for Osceola County in central Florida with its world-famous theme parks and attractions, that encompasses P1 Offshore racing, the UIM Class1 series, the P1 AquaX USA National Championship and the historic Cowes Torquay Cowes endurance race in England at the end of August. Kissimmee is home to countless thrilling attractions and provides easy access to Florida’s world-famous theme parks and attractions, key components to making a perfect holiday destination for international travelers.

P1 has also announced the continuation of its partnership agreement with Icom America. It sees the international, advanced communications company become the official marine radio communications of P1 Offshore powerboat racing and the P1 AquaX personal watercraft series for the fourth year in succession.

At the start of the year, P1 and MYCO Trailers jointly announced the extension of their established partnership across the 2024 offshore racing season. The long-standing relationship gives MYCO exposure though P1’s race events, television broadcasts, marketing and PR programs. “MYCO Trailers has been the leading supplier of trailers to the powerboat racing market for 50 years , and racers feel confident with MYCO getting them from race to race,” said its Vice President of Sales & Marketing, Denis McComb.

Southern Racing Fuels (SRF) and Sunoco Race Fuels are partnering with P1 again this season in a two-year deal as the official race fuel and exclusive fuel supplier. SRF has a long history of supporting offshore racing dating back to 1986 and will supply Sunoco Race Fuels for all P1 events. The most recent P1 sponsor is a leader in next-generation lithium marine batteries. Abyss Battery has been revolutionizing the marine battery industry by designing and manufacturing the most advanced, innovative, high-performance marine lithium batteries.